Inspiration | Stories

The Story of our Children's Collection

Take a look at the story behind our children's collection, a unique design inspired by a special invitation received by His Majesty The King to his mother Queen Elizabeth II's Coronation in June 1953. Rich with heraldic emblems, floral and woodland themes, this is a truly special collection with something every little one will adore.

A Royal Story

Inspired by a royal childhood, the new collection has a royal story to tell. The hand-drawn illustrations have been lovingly recreated from the original invitation sent to His Majesty The King, featuring an enchanting scene set with heraldic and national emblems. A marching band make their way through the woods towards the Coronation – meeting a proud lion and majestic unicorn on their way along a path carpeted with roses, daffodils, thistles and shamrocks.

Explore the Collection

The new designs appear on everything from practical cotton backpacks to a drawstring bag perfect for sports kit. Just like The Queen’s magnificent Robe of Estate made for the 2023 Coronation, the dress-up cape draws on themes of nature and the environment. In two designs featuring unicorns and guardsmen, there are cosy jersey pyjamas in a range of sizes.

Soft toys

Take a peek at our soft toy collection, inspired by royal traditions and ceremonial uniforms. From Bertie the Guardsman bear to our cuddly Jack Russell, these friendly creatures are made for snuggling up.